A GTM Strategy & Operations leader by day, travel and food obsessive…well, also by day. Usually found somewhere between a spreadsheet, a menu, and a book.
About me
I spend my time leading GTM strategy & operations for SaaS companies both big and scrappy, helping scale teams, and tackle complex challenges. I’ve worked with companies like DocuSign, Yotpo, and IBM across growth strategy, operational design, and pipeline execution.
Outside of work, you’ll find me chasing food spots, curating overly meticulous travel maps, and working on ideas close to my heart like Noboru, Reverie and more.
“Work” Highlights
Docusign
Lead global pipeline strategy & operations, launching full-funnel visibility, standardizing GTM processes, and collaborating with leadership to shape and execute business-critical initiatives that unlock scale and optimize performance.
Yotpo
Brought new product lines to market, launched new GTM segments, and established foundational Partner Ops infrastructure to support rapid global expansion
Earlier
Led M&A-focused GTM integration, PMO, and consulting initiatives at other organizations, supporting operational readiness, growth strategy, and scalable process design
JW Player
Defined ICP strategy, streamlined the customer journey, and built predictive territory models before predictive ML became mainstream.
At the Moment
Reading
“Before the Coffee gets Cold” - moving, yet subtle in reminding us what really matters
Listening to
The Work Appropriate podcast - for when I need a reminder that corporate nonsense is universal.
Currently obsessed with
This Notion page that outlines step by step directions how to optimize AI prospecting to increase response rates & conversion
Next on deck
Planning the next Money & Merlot hang. Theme? Negotiating & asking for what you’re worth!
Where I’m eating
Cocina Consuelo - breakfast tacos! Need I say more??